Behavior as a Science: The Reinforcer

Behavior as a Science: The Reinforcer

In order to modify behavior, we must understand why the behavior is occurring in the first place. One of the most important ways to determine why a behavior is occurring, is to understand what is reinforcing it. Reinforcement is what occurs directly following a...
Behavior as a Science: Why do we do things?

Behavior as a Science: Why do we do things?

What is behavior? Why do we do things? For more than a century, behavioral scientists such as Pavlov, Skinner, Watson, and Lovaas have been harnessing their curiosity and producing a lush history of empirical research to help us answer the question, “Why do we...
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